WEMAIDE / WEBSITE PROJECT BRIEF
Free editable template — 4 November 2026
For a new website, a focused improvement or a redesign.
Use the questions that apply. "Not decided" is a useful answer.

1. BUSINESS AND AUDIENCE
What does the business offer?
Who is the main visitor? Which language and market do they use?
What question do they need answered before taking the next step?

2. ONE COMPLETE JOURNEY
Where does the visitor arrive from?
What do they need to see, select or enter?
What should happen at the end?
Is that an enquiry, a request awaiting staff confirmation, or a completed transaction?
What should happen if the request fails or is interrupted?

3. CURRENT WEBSITE (IF THERE IS ONE)
Current public URL:
What works and should stay?
What specifically fails? Include example pages and device conditions.
Which pages or downloads receive useful visits or external links?
Which URLs must stay? Which might change, and where should they lead?

4. PAGES AND CONTENT
List the distinct page types, not just the total number of URLs.
Who supplies and approves copy, photos, product data and translations?
What exists now? What must be created or licensed?
Who keeps prices, availability and other changing facts up to date?

5. DESIGN
What should the visitor understand from the first screen?
Which brand assets and real examples are available?
For references, say what you like and why it helps the task.
Which mobile interactions need special attention?

6. EDITING AND OWNERSHIP
Who edits the site? What do they change and how often?
Who owns the domain, hosting and content?
Is there a required platform, or can the delivery approach be chosen?
What instructions and training are needed at handoff?

7. FORMS AND INTEGRATIONS
What fields are necessary?
Where does a valid request go? Who responds?
Name each existing CRM, booking, payment or other service.
For each, is a link enough, or does the website need to read/write live data?
Who can confirm the integration's capabilities and arrange suitable access?

8. ACCEPTANCE CHECKS
What observable result proves that the main journey works?
Which pages, devices and browser conditions must be checked?
Which accessibility, performance and search-foundation checks are in scope?
How will failed, duplicate or uncertain submissions be handled?

9. RELEASE AND RECOVERY
Who approves and publishes the release?
Can the old site remain live while the replacement is reviewed?
What content or records can change during the transition?
If URLs change, who owns mapping, redirects and post-launch checks?
What recovery route is available if an important journey fails?

10. BUDGET AND OPERATION
Available planning budget and currency:
Required date and the reason for it:
Who pays for hosting, domains, subscriptions and integrations?
What ongoing maintenance, content and support are expected?

11. FIRST RELEASE / LATER
Must work in the first release:
Can be considered later:
Explicitly excluded:
Unknowns that must be checked before a quote:

12. DECISION AND HANDOFF
One person who can approve scope and content:
One person responsible for operation after launch:
What must be delivered: source, editing access, deployment instructions, other?

SHORT FICTIONAL EXAMPLE — NOT A CLIENT CASE
A pottery studio wants visitors to choose a class by the object they will make.
First release: three supplied photographs, a maintained timetable and a booking
request that staff confirm. One desktop/mobile page pattern and a form.
The request includes class, date and contact details. The acknowledgement says
"Request received"; it does not promise a reserved seat.
Acceptance: a mobile visitor can see the full price and collection date, submit
a valid request and receive an accurate acknowledgement; staff receive the same
class/date in the agreed destination. A failed submission has a recovery path.
Excluded: live inventory, online payment, accounts and camera-based previews.
The studio supplies copy/photos and owns timetable updates. Domain/hosting,
maintenance, release and recovery responsibilities are recorded in the proposal.

Related resources:
https://wemaide.com/services/website-development
https://wemaide.com/services/website-redesign
https://wemaide.com/insights/website-development-cost
https://wemaide.com/insights/website-redesign-checklist
https://wemaide.com/insights/10-business-website-design-ideas

Discuss a project: https://t.me/wemaide