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WEBSITES / REDESIGN & IMPROVEMENT

Website redesign and improvement

An outdated layout, a difficult mobile form and a slow product page need different fixes. We review your existing website, identify the work that matters and redesign the agreed experience while planning for its content, URLs, integrations and day-to-day operation.

OUTCOMEA clearer, more usable website with a defined scope and a checked transition from the old version.

REV / SYSTEM
REV
01DEFINEGoal + scope
02BUILDProduct system
03SHIPWorking release
01Existing-site review
02Website redesign
03Mobile usability
04Performance work
05URL and content mapping
06Release and recovery

DELIVERABLES

What we build

Each engagement is scoped around the smallest complete system that can deliver the intended result.

01

A review tied to actual tasks

Start with important pages, enquiries, editing problems and available search or analytics data. Separate a broken form, unclear offer or slow template from issues that need a new platform.

02

Targeted improvements or a full redesign

A refresh can preserve the structure while improving particular layouts and journeys. A redesign can change navigation and reusable page patterns. A rebuild or migration is proposed only when the existing foundation cannot support the agreed needs.

03

Content and search transition

Inventory valuable content and old URLs before replacing pages. Where URLs must change, map relevant destinations and check redirects, internal links, canonicals and sitemap entries. Search fluctuations remain possible; unchanged rankings cannot be guaranteed.

04

Validation and a recovery plan

Check forms and downstream records, mobile layouts, keyboard access, editing and agreed performance measures. Record the release state, monitor important pages after launch and define how to recover if a critical journey fails.

USE CASES

Where it fits

Good software starts with an operating need. These are common patterns, not fixed packages.

01

The business has outgrown the site

New services, customer groups or proof no longer fit the old navigation. Rework the information architecture around the current offer, retaining material that still answers a useful question.

02

Mobile visitors struggle to finish

Improve a specific journey: selecting a service, understanding a price, using the menu or sending a form. Test actual task completion rather than judging only screenshots.

03

Website performance needs attention

Inspect important templates, media, scripts, fonts and third-party components. Agree the pages and measurements to improve; one Lighthouse score is a diagnostic, not a promise about every real visitor.

04

The team cannot maintain the site

Clarify editing roles and repeated content patterns. Check whether the current system can support them before deciding to keep, adapt or replace it.

PROCESS

From need to working release

One continuous path from product definition to build, validation and launch.

  1. 01

    Record the current position

    Collect the current page list, useful search data, form destinations, content ownership and examples of the problem. Keep a baseline before changing the experience.

  2. 02

    Choose the smallest sufficient change

    Agree what stays, what changes and how success will be checked. Approve URL/content mapping and content responsibilities before implementation.

  3. 03

    Review representative pages

    Test the new design with real content and a complete mobile task. Then apply the approved patterns and verify the required integrations.

  4. 04

    Release with a written checklist

    Check indexability, redirects where needed, forms, analytics choices and recovery. Monitor the agreed pages and journeys after release rather than declaring the project complete from a staging screenshot.

RELATED WORK

Our own website and interface experience

These examples show our own site and related web-product work. We do not present them as independent client testimonials or claim measured conversion gains from a redesign.

FAQ

Clear answers before we build

01Do we need a redesign or a smaller website improvement?+

Begin with the problem. If the structure and platform still support the business, a focused fix to content, navigation, a form or a template may be sufficient. A redesign becomes useful when several important journeys no longer fit. A rebuild adds a change of technical foundation and should have its own reason.

02Can a redesign preserve our SEO?+

We can reduce avoidable risks by reviewing existing content and URLs, retaining useful pages, mapping changed addresses and checking redirects, canonicals, internal links and indexability. Search engines still need to process changes. No responsible process guarantees unchanged positions or zero traffic fluctuations.

03How much does a website redesign cost?+

A focused redesign at WeMAIde starts at $1,200 before tax. The final scope depends on retained work, content, platform, integrations and validation. We can work on actual time at around $20 per hour or agree on a fixed price for a defined scope.

04Do you have to change our current platform?+

Not necessarily. We first review the editing needs, access, limitations and operating responsibilities. Work on a named CMS or third-party platform is confirmed after inspecting the actual setup; it is not assumed to be interchangeable with a custom build.

05Can the existing website stay live during the work?+

Usually the replacement can be reviewed separately while the current site remains available. The release plan must account for changing data, incoming requests, the chosen platform and the recovery route. Any required downtime is agreed before launch.

06Will you guarantee a PageSpeed score of 100?+

No. We agree useful performance checks for representative pages and review the constraints of media, integrations and third-party scripts. Lab results vary, and field metrics describe actual visitors over time. The aim is a better usable experience, with the measurements reported honestly.

07What should we send for the first review?+

The current URL, the main visitor task, a few examples of what is failing, who edits the site and any relevant non-sensitive reports. The downloadable website brief and redesign checklist help collect this information before discussing implementation.

RELATED INSIGHTS

Thinking behind the work

All insights ↗
Guides · 10 min

Website redesign checklist: keep the useful parts and check the new journey

A practical website redesign checklist for content, URLs, mobile layouts, forms, performance, launch and recovery. Download an editable checklist and project brief.

Read insight ↗
Guides · 10 min

Website development cost: budget the pages, the work and the handoff

WeMAIde landing pages start at $800, business websites at $1,500 and focused redesigns at $1,200. Compare hourly development with a fixed price for an agreed scope.

Read insight ↗
Guides · 8 min

10 business website ideas you can picture using

Pick a flat by its windows, a class by the cup you’ll make or a hotel room by its morning light. Ten original WeMAIde website concepts, with desktop and mobile layouts and a practical first release for each.

Read insight ↗

START A PROJECT

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